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The simplicity of MAP for complex goals.
How MAP enables sustainable change
The Meaning, Awareness, Purpose (MAP) model is a structured approach for activating climate action, and improving togetherness and well-being. It blends motivational psychology with practical coaching, helping individuals and teams align their personal values with organisational climate goals. The process starts with an assessment using the Inner Development Goals Assessment (IDG-A) to identify key personal attributes and skills associated with growth. Coaching sessions then utilise imagery and reflection techniques to connect individuals emotionally to climate goals, fostering intrinsic motivation. MAP concludes with a reassessment to measure progress, revealing significant boosts in team cohesion and commitment.
Read our article in Psychology Today to learn about the motivational principles we employed.
Why does MAP matter?
MAP tackles a core issue many organisations face: the gap between climate ambition and sustained action. Unlike traditional training, which often focuses on knowledge transfer, MAP addresses the psychological and emotional barriers to change. When building awareness, igniting personal meaning, and clarifying purpose, the model transforms climate goals from distant targets into shared, motivating visions. This shift leads to stronger engagement, improved well-being, and tangible progress towards net-zero targets.
Get the research paper here and learn more.
Learn about MAP
Right now is a wonderful time to consider how you would like to experience MAP, as we are working to complete programs to enable the best in the workplace.
Events in the New Year
We are running a series of one hour online MAP introductory workshops, a different times to provide you with times that can work where you are.
We will be keeping numbers low, to ensure an engaging and effective experience. So book your slot now to experience how the MAP framework helps you tackle core issues which many organisations face when it comes to engagement and action.
Unlock sustainable action: The MAP to workplace change
We have set up a few sessions so that you are able to find one that suits you where you are:
Europe, Middle East & Africa - Tues 25 Feb 2025 - 12pm - 1pm GMT (London). Register here
APAC - Wed 5 Mar 2025 - 12pm - 1pm AEDT (Melbourne/Sydney). Register here
Americas - Mon 17 Mar 2025 - 1pm - 2pm PDT (Vancouver / LA). Register here
Find out more about MAP
Other ways to get involved
To experience MAP as part of our global research project or if you want to receive MAP for your team contact us here.
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